Customer Story
How We Elevated iScale’s Online Presence through Web Design and Hybrid SEO
Through a holistic web design and hybrid SEO approach, iScale significantly increased their impressions, clicks, and search query triggers, resulting in higher engagement and conversions within just one week of the launch of the fully revamped website.
Headquarters
Philippines, Madagascar, Vietnam
Company Size
300-500 employees
Industry
IT-BPO
Website
Client Overview
iScale Solutions, a leading outsourcing company with bases in the Philippines, Madagascar, and Vietnam, excels at connecting clients worldwide with top talents from premier outsourcing locations. Despite having decent monthly traffic, iScale Solution’s website wasn’t hitting the mark. The site was outdated, failing to showcase their cutting-edge solutions, and offered a poor user experience. Additionally, their SEO strategy was almost non-existent, leading to high bounce rates and minimal organic growth.
The Challenge
The challenge was clear: revamp the website quickly. With an important event on the horizon, the client needed a website that not only worked well but also looked great. They wanted an updated site with compelling content, smooth navigation, and a modern look that would impress both visitors and search engines.
Feeling lost in the digital crowd?
Strategy Implementation
To address iScale’s needs, we implemented a holistic strategy combining web design with Hybrid SEO, which integrates SEO, content marketing, and conversion rate optimization (CRO).
1. Web Design Overhaul
We began with a complete redesign of iScale’s website. Key elements included:
- Modern and Responsive Design: Ensured the website was visually appealing and mobile-friendly, providing a seamless experience across all devices.
- Intuitive Navigation: Simplified the site’s structure, making it easy for users to find information quickly.
- Engaging Visuals: Used high-quality images and videos to showcase iScale’s services and talent pool.
2. Comprehensive SEO Strategy
Our SEO efforts focused on on-page tactics:
- Keyword Research: Identified high-value keywords relevant to iScale Solutions’s industry to drive targeted traffic.
- On-Page SEO: Optimized meta tags, headings, and content for selected keywords.
- Technical SEO: Ensured the website was optimized for mobile use and had good page speed performance to enhance user experience and search engine rankings. This included improving site speed, ensuring mobile usability, and fixing any technical issues that could hinder performance.
3. Content Marketing
To establish iScale as an industry authority, we developed a robust content marketing plan:
- Content Planning: Strategized a content calendar with topics aligned to industry trends and customer needs.
- Content Optimization: Ensured all content was optimized for SEO, incorporating relevant keywords and semantic SEO practices to improve search engine understanding and ranking.
- Content Development: Produced high-quality, informative content including blog posts and landing pages.
- Content Writing: Focused on semantic SEO, creating content that answered user queries comprehensively and naturally, improving relevance and authority in search engines.
4. Conversion Rate Optimization (CRO)
To maximize conversions, we focused on:
- Clear Calls-to-Action (CTAs): Placed strategic CTAs throughout the website to guide users toward desired actions.
- Landing Page Optimization: Created dedicated landing pages for key services with persuasive copy and compelling offers.
Hybrid SEO Results
Significant Improvements in One Week
In just one week since launching the revamped website, iScale Solutions has already seen significant improvements compared to the previous period with the old design:
- Impressions: Increased significantly by 50%.
- Clicks: Substantially higher by 60%.
- Average CTR and Position: Showing steady improvement.
Increase in Search Queries, Exceeding Monthly Averages
Additionally, the iScale Solutions website now triggers more search queries. As shown in the Google Data Studio chart below, midway through the month, the number of queries has already surpassed the previous monthly average and highest numbers, indicating a robust upward trend.
Iscale's Homepage Before and After
Analysis
The integrated hybrid SEO approach of combining web design, SEO, content marketing, and CRO was instrumental in transforming iScale Solutions’s website. The immediate improvements in impressions, clicks, average CTR, and average position on Google Search Console highlighted the success of the strategy in just a short period of time. Additionally, the increase in search queries demonstrated a robust upward trend in organic visibility.
Conclusion
Overall, this case study illustrates the power of a holistic digital strategy. By addressing all aspects of the online presence—from design and technical SEO to content and conversions—we successfully elevated iScale Solutions’s website, driving significant improvements in traffic, engagement, and lead generation.
Are you ready to harness the power of hybrid SEO to transform your digital strategy? Consider how a multifaceted approach to SEO could elevate your business. Contact us today to discover more about our services or to schedule a consultation. Let’s create a strategy that grows with you and your business in the ever-evolving digital landscape.
