Customer Story
How Proseso Consulting Increased Visibility by 142%
Explore their journey from an outdated website to becoming a global success in the accounting firm industry with a strategic hybrid SEO approach.
Headquarters
Philippines
Company Size
10-50 employees
Industry
Accounting & Finance
Website
Client Overview
Let’s face it – the accounting world is fiercely competitive. You’re not just crunching numbers; you’re also trying to stand out in a crowded digital space. That’s exactly where Proseso Consulting found themselves. They came to us at SEOBoost with a problem many accounting firms face: an outdated website that wasn’t doing them any favours and a desire to reach clients not just locally, but globally. Sound familiar? Let’s dive into how we turned things around for them using our hybrid SEO strategy and why continuous SEO can be a game-changer for your firm too.
Challenges
Proseso Consulting had two main issues:
- Modernising their website: Their site was built on Odoo, a platform with limited capabilities. They needed a complete overhaul to make it sleek, user-friendly, and professional—exactly what potential clients expect from a top-notch accounting firm.
- Expanding their reach: They wanted to attract clients from France, the US, and Singapore, but their online visibility wasn’t up to par. Reaching a global audience in the competitive field of accounting services is no small feat.
Unlock the power of hybrid SEO for accounting firms.
Our Hybrid SEO Approach
We crafted a hybrid SEO strategy tailored specifically for accounting firms, combining traditional SEO techniques with a comprehensive website revamp, smart keyword integration and on-page optimisation. Here’s how we did it:
1. Website Revamp
- Modern Design: We gave their website a fresh, professional look that exudes trust and expertise—key traits for any accounting firm. This included a clean, easy-to-navigate layout and a responsive design for mobile users.
- Enhanced Functionality: Despite the limitations of Odoo, we optimised the site to ensure smooth navigation and a user-friendly experience.
2. Keyword Integration
- Keyword Research: We dug deep to find the keywords potential clients were using to search for accounting services, especially in their target regions. Keywords like “accounting firm in BGC,” “payroll processing Philippines,” and other finance-related terms were our focus. This helped them capture local clientele effectively.
- Strategic Integration: These keywords were seamlessly integrated into their website content, enhancing search engine rankings without compromising readability and professionalism.
3. On-Page Optimisation
- Effective CTAs: We placed calls to action strategically throughout the site, encouraging visitors to book consultations or download valuable resources.
- Internal Links: We utilised internal linking to guide users through relevant content and services pages, improving site navigation and SEO.
4. Performance Monitoring
- Google Data Studio Report: We created a customised report for Proseso, making it easy to track key metrics and performance without juggling multiple tools.
The Results
So, what were the results? By maximising the potential of our hybrid SEO services, Proseso Consulting saw:
- Search Visibility: Their visibility shot up by 142% in just 90 days, making it much easier for potential clients to find them.
- Organic Traffic: They enjoyed a significant increase in organic traffic, surpassing their average of hundreds of visitors per month to thousands. This continuous increase in traffic shows that our SEO strategy was right on the money.
- Engagement and Conversion: The new design, internal links, and strategic CTAs led to higher engagement and more conversions. In fact, Proseso Consulting is now providing more services due to the increased demand.
- Global Reach: Initially visible only through local keywords like “payroll provider Philippines,” or “payroll company Philippines”, Proseso Consulting is now also visible and ranking for broader, more global keywords. This has allowed them to transcend local keyword limitations and attract a global audience.
Why SEOBoost?
Proseso Consulting’s story is a perfect example of how continuous SEO can maximize the untapped potential of your website. By combining traditional SEO techniques with a modern website revamp, keyword integration and on-page optimisation, we helped them not only solve their problems but also achieve impressive growth.
Imagine what a similar hybrid strategy could do for your accounting firm. Continuous SEO isn’t just a one-time fix; it’s a powerful, ongoing tool to keep your firm at the top of search results, attract more clients, and grow your business.
If you’re feeling stuck with your current online presence or want to expand your reach, why not let us help? At SEOBoost, we’re ready to craft a strategy tailored to your needs. Contact us today, and let’s make your success story the next one we tell!
