Company News
SEOBoost @ The World of Search SEO Conference 2024 in Manila
Guess who’s back with a suitcase full of SEO knowledge and a head buzzing with new ideas? Yep, it’s me, Jayvee! I just got back from the World of Search Conference 2024 at the SMX Convention Centre in Manila, and let me tell you, it was four days of absolute digital marketing brilliance.
If you’ve ever wondered how AI can transform your content, or why some brands always seem to get those valuable backlinks, you’re in the right place. I’m breaking down my favourite sessions and showing you exactly why they matter for your business. So, grab a coffee (or tea if that’s more your style), and let’s jump in!
1. Boosting Brand Visibility with Product-Led Link Building
Speaker: Jason Acidre, CEO of Xight Interactive
Let’s kick things off with a lesson from the link-building master himself, Jason Acidre. He reminded us that while the SEO world has evolved, links still matter—big time. But here’s the twist: link building is no longer just about improving rankings; it’s a crucial branding tool. Imagine creating high-value resources like free templates that naturally attract links. It’s about turning your product into the go-to solution everyone wants to talk about.
How This Helps You: If you’re looking to be the name everyone mentions in your industry, this strategy is key. Think of it as turning your brand into a link magnet, driving not only authority but real, targeted traffic to your site.
2. Learning from Setbacks: Kasra Dash's 'Fail Forward' Approach
Speaker: Kasra Dash, Leading SEO Consultant
Kasra Dash’s session was all about embracing the unexpected in SEO. He shared his “Fail Forward” philosophy, reminding us that even Google’s algorithm changes don’t have to be a setback—if we know how to adapt. He dove into techniques like building topical authority through content clusters, and how these can give you the edge when others are panicking about rankings.
Why It Matters to You: In the digital world, not every tweak or change will give you instant results. But when you have a partner who understands how to turn bumps in the road into opportunities, your business stays ahead—no matter what. At SEOBoost, that’s exactly what we do.
3. The Right Mindset for Long-Term Success
Speaker: Russ Juson, CEO of I AM + Coaching
Russ Juson brought a whole new perspective to the conference, diving into the importance of having a growth mindset. His focus wasn’t just on metrics or rankings but on how a resilient mindset can transform your marketing efforts. “Who you are is as important as what you do,” he said, and that hit home. If you want to play the long game, you need to focus on not just what you’re doing today, but who you’re becoming as a brand.
How This Applies to Your Business: When you work with SEOBoost, you’re not just getting results—you’re getting a team that thinks strategically about your future growth. We help you keep your eyes on the prize, so your brand can thrive long-term.
4. AI-Powered SEO: The Future is Here
Speaker: Mayank Jain, AI Specialist
Mayank Jain’s session on AI-powered SEO was like stepping into the future. He showed us how AI tools can streamline everything from content creation to keyword planning. Imagine being able to find the keywords your competitors miss or crafting blog posts that hit the perfect tone every time. It’s not about letting AI do all the work—it’s about using it to enhance what we do best.
The Benefit for You: At SEOBoost, we’re already integrating these cutting-edge tools into our strategies, which means you’ll benefit from smarter, more targeted campaigns. Let’s use AI to stay ahead of the curve while keeping your content human and engaging.
5. Winning the Local SEO Game with Alfredo Delgado
Speaker: Alfredo Delgado, Local SEO Expert
For those of you with a local focus, Alfredo Delgado’s session was pure gold. He taught us the power of understanding local market dynamics—like using drive-time geo-grid mapping to optimise your reach. It’s all about pinpointing where your customers are coming from and ensuring your business is the top choice when they search for nearby services.
What This Means for Your Business: If you’ve got a local shop or service, we can help make sure you’re dominating the search results in your area. It’s not just about being seen—it’s about being seen first by the right people.
6. Crafting Content that Connects with Kevin Meng
Speaker: Kevin Meng, Content Specialist
Kevin Meng dropped some serious knowledge on creating content that’s both AI-powered and authentically human. He gave us tips on how to use tools like ChatGPT without losing that personal touch. It’s about writing content that’s easy to read, engaging, and genuinely helpful—because that’s what readers (and Google) are looking for.
Why This Matters: Partnering with SEOBoost means you’ll get content that’s tailored not just for search engines but for real people. We create content that speaks to your audience’s needs and keeps them coming back.
A Transformative Experience
Attending the World of Search Conference 2024 wasn’t just about keeping up with trends—it was about bringing back insights that can take your business to the next level. From innovative AI tools to proven local SEO strategies, everything I learned is focused on one goal: helping you grow.
Got questions about how these strategies can be applied to your business? Want to explore new ways to boost your online presence? Contact us! We’re always excited to see how we can put these insights to work for you.
