You know that feeling when a client tells you they’ve already worked with seven SEO agencies… and nothing worked?
We knew this was either a red flag, or a huge opportunity.
Turns out, it was both.
When we stepped in, their organic traffic was dropping.
Their blog was packed with keyword-fluff content aimed at… well, probably interns.
And their target audience? Executive-level professionals quietly exploring career moves.
The disconnect was massive.
Not just in the content.
But in the intent behind it.
They didn’t need more blogs.
They didn’t need backlink spam.
They needed a strategy built around what their audience was actually searching for.
This is how we rebuilt their visibility, repositioned their authority and helped grow executive-intent queries from 148 to 2,352, with impressions jumping from 3,654 to 72,140. All in just 60 days.
Client
A reverse recruiting company helping senior leaders and executives land their next big role.
The Problem
After working with seven SEO agencies, the client came to us frustrated and stuck.
Their site was full of content. Over 140 pages. But most of it was misaligned, duplicated, or completely irrelevant to their target audience.
Sample titles included:
- “How to Write a 2-Week Notice Letter”
- “What Millennials Want at Work”
- “How Many Bullet Points Per Job on Resume?”
This was content for general job seekers, not for board-level professionals or executives making discreet career transitions.
They weren’t just missing the mark.
They were attracting the wrong audience entirely.
What We Found
A complete mismatch in search intent.
This wasn’t just an SEO problem.
It was a search intent crisis.
The content may have had keywords but it had no alignment with what executive-level job seekers were actually searching for.
They wanted to attract VPs, CFOs, and board members.
But they were writing to entry-level employees Googling how to quit their job.
And worse yet, their site was bloated with repetitive blog topics causing content cannibalisation, like:
- “How Reverse Recruiting Can Help You Land Your Dream Job”
- “The Benefits of Reverse Recruiting for Your Job Search”
- “Job Search with Reverse Recruiting for 2025 in a Stabilizing Market”
- “How Reverse Recruiting Guides Job Seekers in Today’s Market”
Different titles. Same message.
Classic old-school SEO: keyword-stuffing, thin variations, zero strategy.
We also found:
- Thin or AI-generated posts with no depth
- No structure or flow built around executive decision-making moments
The fix wasn’t more content. it was smarter content, built on search intent.
What We Did
We focused on high-impact action, not more busywork.
Repositioned the brand to speak directly to executive job seekers
Audited all 140 existing pages for relevance and intent
Focused on just 25 key pages:
- 6 core static pages (services, positioning, and brand authority)
- 19 new or refreshed blog articles, aligned with executive-level keywords and intent
New & Optimised Blogs Included:
- Effective Personal Branding Strategies for CEOs and Executives
- Best Executive Job Sites to Search Jobs & Get Recruited
- How to Develop Leadership Skills That Set You Apart at the Executive Level
- The Hidden Executive Job Market: And How to Get In
Refreshed Legacy Blogs:
- How Long Does a Background Check Take? → Is Executive Background Checking Really Necessary?
- Your Ultimate Guide to Interview Questions → Top Leadership Interview Questions to Help You Prepare
- Importance of Resume Writing Service → Benefits of Executive Resume Writing Services for High-Level Professionals
We didn’t just improve titles. We rewrote, restructured, and optimised everything with executive-level search intent in mind, adding clear CTAs and internal linking to guide readers deeper into the site and closer to conversion.
Stop writing more. Start writing smarter. Let’s fix your SEO.
The Wins (in Just 60 Days)
Overall impressions increased by 35%
Search queries increased by 115.7%
Executive-Level Visibility
Actual month-to-month performance from Google Search Console (via Google Data Studio). June and July mark the start of our 60-day engagement
We weren’t just chasing impressions. We were chasing intent.
We tracked keywords that included terms like:
- executive
- leaders
- c-level
Here’s what happened:
- Executive-intent search queries grew from 148 to 2,352
- Impressions for those terms jumped from 3,654 to 72,140
- Average search position improved from 69 to 55
That’s not random traffic.
That’s the right people finally seeing the right pages
Listed as a Top Firm in AI Overview + ChatGPT
Google now highlights the brand in its AI-generated answers for executive and confidential reverse recruiting searches, positioning them alongside industry leaders and giving them instant authority in front of high-intent users.
Important Context
There was a 6.6% dip in clicks during the first 60 days.
But here’s what mattered more:
- The site was in free fall before we took over. We stopped the bleeding and reversed momentum
- Many of the 25 pages we optimised were still climbing the rankings
- Over 100 pages were still untouched and dragging averages down
- Several optimised pages appeared in Google AI Overviews, boosting impressions while naturally reducing click-through (since users often get answers directly in SERPs)
- And critically: after a major content refresh, it’s normal for organic clicks and rankings to dip in the first 3–4 months before stabilising and then climbing, as Google re-evaluates and re-ranks new content
In modern SEO, this is part of the process.
Visibility and authority come first. Clicks and conversions follow.
The presentation was very robust, and I appreciated seeing the before and after. What stood out most was the focus on optimising and consolidating blogs, something I never would have thought of on my own. It just makes sense, especially since we had pages that weren’t even ranking.On top of that, you guys did an incredible job with the homepage. Honestly, my only disappointment is that I didn’t start working with you sooner.”
CEO & Founder
The Takeaway
This project proves what modern SEO is really about:
You don’t need to optimise everything
You just need to optimise what matters
Results aren’t always linear, but the right signals come fast when the strategy is sound
- You don’t need to optimise everything
- You just need to optimise what matters
- Results aren’t always linear, but the right signals come fast when the strategy is sound
Old SEO:
Write more. Buy backlinks. Pray for clicks.
Modern SEO:
Say the right thing. To the right people. On the right pages.