When Silk Plant came to us, they had the right product and a beautiful storefront…
But their traffic? Flat.
Their rankings? Meh.
Their conversions? Lower than a fiddle-leaf fig’s chance of survival in a dorm room.
They weren’t doing anything wrong –
They were just doing SEO like it was still 2018.
The Problem
Search behaviour has changed.
So has the SERP.
So has your customer.
People aren’t just searching on Google anymore. They’re searching in ChatGPT.
They’re asking questions like they’re texting a friend.
And if your site doesn’t show up where and how they search… you’re invisible.
The Strategy
We gave Silk Plant a modern SEO makeover built for the way people actually shop online in 2026:
- Structured their site around buyer intent: We created keyword clusters that aligned with high-converting search behaviour, think “best fake plants for low light” not just “artificial plants.”
- Built a content hub to claim topical authority: Pillar pages. Product education. Comparison guides. All internally linked to guide customers from discovery to checkout.
- Optimised for Google and ChatGPT answers: Snippets, FAQs, semantic markup—the works.
- Added schema to unlock rich results: Now Silk Plant shows up with reviews, images, pricing, and FAQs, straight in the SERP.
- Fixed their conversion leaks: Yes, we care about SEO. But we love revenue. So we tested and optimised key product pages and CTAs to make sure the new traffic converted.
The Results
A few months after launch, we got this message from the client:
Visibility Across AI Search
After our revamp, Silk Plant started appearing in:
Visibility in ChatGPT
Visibility in AI Overview
Visibility in AI Mode
Dominating Search Rankings
Across over 200 target keywords, the brand hit:
- #1 for “artificial plants Canada”
- Top 3 for “indoor silk plants Toronto”
- Featured snippet for “best place to buy fake plants in Canada”
- Top spot in ChatGPT for relevant shopping prompts
Source: Ahrefs
They didn’t just rank in ChatGPT. They started owning generative AI search visibility.
2.5X More Search Traffic in 90 Days
With smarter content and structured data, query coverage exploded:
- From ~5K queries/month → to 12K+ queries/month
- Hundreds of high-intent queries now pointed to the homepage and key product pages
- Every win in rankings translated to more eyes, clicks, and carts
Actual month-to-month performance from Google Search Console (via Google Data Studio).
And the One That Matters Most…
Sales? They increased by 60%+.
More visibility. More qualified traffic. Smarter on-site experience. It all added up to real growth.
But don’t just take our word for it.
Hear it straight from the owner.
Watch the video below to hear Brad describe the impact in his own words, including how SEOBoost helped them increase sales by over 60%.
Want results like this?
Let’s turn your ecommerce site into a revenue magnet, across Google, ChatGPT, and everywhere customers search.